Comments on: Standard Chartered needs a better Chinese name http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#utm_source=feed&utm_medium=feed&utm_campaign=feed disoriented in the orient Fri, 05 Mar 2010 00:25:06 +0000 http://wordpress.org/?v=abc hourly 1 By: searching-thought-earth-skin-virtue. | Eric's Blog http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/comment-page-1/#comment-1336 searching-thought-earth-skin-virtue. | Eric's Blog Sat, 26 Apr 2008 14:01:20 +0000 http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#comment-1336 [...] raises the question of what symbols are being used for transliteration. I’ve written about this a couple of times before, albeit in the context of company and product names. There are already standard [...] [...] raises the question of what symbols are being used for transliteration. I’ve written about this a couple of times before, albeit in the context of company and product names. There are already standard [...]

]]> By: Aimlines Blog » Blog Archive » Meaning, Imported http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/comment-page-1/#comment-1335 Aimlines Blog » Blog Archive » Meaning, Imported Tue, 02 Oct 2007 08:11:59 +0000 http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#comment-1335 [...] brilliant corporate insertion into Chinese is Coca-cola, 可口可乐, but everyone knows that. [2] Another good one is Benz, which in Chinese is 奔驰, which carries the meaning of speeding away, [...] [...] brilliant corporate insertion into Chinese is Coca-cola, 可口可乐, but everyone knows that. [2] Another good one is Benz, which in Chinese is 奔驰, which carries the meaning of speeding away, [...]

]]> By: Tom @ SCB http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/comment-page-1/#comment-1334 Tom @ SCB Wed, 25 Jul 2007 05:11:31 +0000 http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#comment-1334 Interest post about SCB's Chinese name. I'm a staff in Standard Chartered (Beijing branch) and I do agree with your opinion. I believe SCB's Chinese translation was derived from Catonese pronounciation. I spent four years in HK for my university and I really hold qualified attitude regarding this language... Interest post about SCB’s Chinese name. I’m a staff in Standard Chartered (Beijing branch) and I do agree with your opinion.

I believe SCB’s Chinese translation was derived from Catonese pronounciation. I spent four years in HK for my university and I really hold qualified attitude regarding this language…

]]> By: searching-thought-earth-skin-virtue. at bokane.org http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/comment-page-1/#comment-1333 searching-thought-earth-skin-virtue. at bokane.org Thu, 12 Jul 2007 05:08:41 +0000 http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#comment-1333 [...] the question of what symbols are being used for transliteration. I’ve written about this a couple of times before, albeit in the context of company and product names. There are already standard [...] [...] the question of what symbols are being used for transliteration. I’ve written about this a couple of times before, albeit in the context of company and product names. There are already standard [...]

]]> By: Thestral http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/comment-page-1/#comment-1332 Thestral Sun, 08 Jul 2007 05:51:25 +0000 http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#comment-1332 分析真精彩 我也喜欢平宪这个翻译 真没想到能用这两个字 分析真精彩
我也喜欢平宪这个翻译 真没想到能用这两个字

]]> By: Kaisa http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/comment-page-1/#comment-1331 Kaisa Sun, 29 Apr 2007 09:00:43 +0000 http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#comment-1331 Yes, I agree that the sentence sounds really silly when translated. I like your blog, you have great stuff here. Keep up the good work :) Yes, I agree that the sentence sounds really silly when translated.

I like your blog, you have great stuff here. Keep up the good work :)

]]> By: Brendan O'Kane http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/comment-page-1/#comment-1330 Brendan O'Kane Sat, 28 Apr 2007 09:50:32 +0000 http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#comment-1330 Hi, Kaisa -- Thanks for the comment. The literal meaning of the characters for Nokia is, indeed, "promise -- base -- Asia," but all three characters are used so frequently for purposes of transliteration that the immediate response of someone seeing the name would be to assume that the characters are being used for their phonetic - rather than semantic - values. It is possible to read them as a sentence, but it wouldn't be natural to do so. Hi, Kaisa –

Thanks for the comment. The literal meaning of the characters for Nokia is, indeed, “promise — base — Asia,” but all three characters are used so frequently for purposes of transliteration that the immediate response of someone seeing the name would be to assume that the characters are being used for their phonetic – rather than semantic – values. It is possible to read them as a sentence, but it wouldn’t be natural to do so.

]]> By: Kaisa http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/comment-page-1/#comment-1329 Kaisa Fri, 27 Apr 2007 13:22:11 +0000 http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#comment-1329 I don't think Nokia's transliteration is meaningless... I have actually met the guy who came up with the Chinese version and he explained that it means something like "promise to bring happiness/wealth to Asia". The direct translation would be "promise to base in Asia". And it would be difficult to translate the name anyways, as it is just the name of a small town in Finland. (Yes, Nokia is Finnish, not Swedish or Japanese) I don’t think Nokia’s transliteration is meaningless… I have actually met the guy who came up with the Chinese version and he explained that it means something like “promise to bring happiness/wealth to Asia”. The direct translation would be “promise to base in Asia”. And it would be difficult to translate the name anyways, as it is just the name of a small town in Finland. (Yes, Nokia is Finnish, not Swedish or Japanese)

]]> By: Nick http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/comment-page-1/#comment-1317 Nick Wed, 25 Apr 2007 19:44:02 +0000 http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#comment-1317 According to my technical writing textbook, Coca Cola originally went with 'Ke Kou Ke La' and only later found out the characters they had chosen meant 'Bite the wax tadpole.' 可口蝌蜡? According to my technical writing textbook, Coca Cola originally went with ‘Ke Kou Ke La’ and only later found out the characters they had chosen meant ‘Bite the wax tadpole.’ 可口蝌蜡?

]]> By: Larry http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/comment-page-1/#comment-1310 Larry Thu, 12 Apr 2007 06:16:11 +0000 http://bokane.org/2007/04/05/standard-chartered-needs-a-better-chinese-name/#comment-1310 I think 渣打 should be pronounced Zha1da2. 打 (Da2) here has the same pronunciation as in 一打 (Yi4da2, a dozen). I think 渣打 should be pronounced Zha1da2. 打 (Da2) here has the same pronunciation as in 一打 (Yi4da2, a dozen).

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